In the heart of  Luxor was known throughout antiquity by many names, in its beginning it was called the city of "West", then the Romans called it "Thebes", and its name was given, its name in the hundred, as described by the Greek poet Homer in the hundred, and it was named as well. “The City of Light,” and “The City of the Scepter.” After the Arab conquest of Egypt, the Arabs called it “Luxor,” which is the plural plural of the word palace, as it contains many of the palaces of the Pharaohs. The founding of Thebes dates back to the era of the Fourth Dynasty around 2575 BC

Solution
Inspired by the history of the neighborhood and its artistic effervescence of recent years, the project is atribute  to the past, present and future. The guideline of the visual identity is based on the aspect of "well-kept secret", "hidden place" and . Refined, modern and high-end were key words to define the overall aesthetics of the project. luxor inspiration is present, both architecturally and graphically to draw a parallel with the essence of the project.